Should you have a Facebook Page or a Group?

I often see business owners trying to decide whether they should have a business page on facebook or a group. Usually they are very confused about what the difference is so I thought I would give you a quick explaination to help you decide what is right for you, of course you can also have both! Think of a page as your opportunity to stand on an open air stage. Really it’s just you talking, Read more…

What is a blog anyway?

There seems to be a lot of confusion about what a blog really is, and whether anyone reads them anyway. Hopefully I can clear that up a little bit, at least as far as what I mean by the term. When blogs first started they were really online diaries or journals, a record of what people did and how they felt about it. The blogger would be telling a story of some sort, their weight Read more…

Why do I need a Blog? – part 3

Have you read parts 1 and 2 of this little series? If so, you’ll know that I think a blog is a fantastic tool in building relationships with your clients. Today, though, I’m going to end the series on a different note. A blog is one of the best ways you can show up on google and actually get found.   Imagine Google at the center of the world wide web, sending out little spider Read more…

Why do I need a blog? – Part 2

Are there websites that you share again and again? That Kellymom post on paced feeding perhaps, or those photos of toddler portion sizes? Just imagine what it would be like if you could share something from your own website instead, and even better if other people started to share it for you! When a client asks you a question, you could send them the link to a relevant blog post or two and save yourself Read more…

Why do I need a blog? Part 1

I often speak to business owners who wonder why they need a blog, or if a blog is appropriate for their business. Isn’t it easier to just set up a lovely website and then concentrate on working with clients? What’s a blog really for? I believe that blogging is a really useful tool for any business and over the next few weeks I’ll be exploring exactly why, starting with something that’s especially important when you Read more…