Is Ghostwriting Ethical?

It can seem a bit strange to hire a ghostwriter, it’s a lot to get your head round. It’s not uncommon for people to wonder if ghostwriting is ethical, and if it’s something they want to be involved in at all. Today I’m sharing my thoughts on the rights and wrongs of writing as someone else. Context The ethics of ghostwriting can depend a lot on the context. We can all agree that a student Read more…

How to use a book in your marketing

So, you like the idea of being an author, you’ve always wanted to see your name on the spine of a book. To add “author” to your bio and casually say “oh, I’ll send you a signed copy!” at dinner parties. The trouble is, that’s not really enough. You aren’t going to go to all the trouble of writing a book (or have someone else write it for you) just so you can admire it Read more…

Does Your Ghostwriter Need to be an Expert in Your Topic?

“But, you don’t know anything about that!!” It’s fair to say that my husband was a bit bemused the first time I talked about ghostwriting a book. How could I write a book about baby sleep when our own baby had never slept a night in his life? That’s not the point. If anything, it’s an advantage since I have the same questions and concerns that readers might have. You see, this is not my Read more…

Ripple Effect

A book can help your business to change the world. You know that your business changes lives. You see it every day, when you hear back from a client and see their transformations. The problem is, you can’t help everyone! My clients are often on a mission to make a difference. They are successful coaches, consultants and course creators who see massive change in the people they work with, a change that creates an impact. Read more…

3 Things to Look for in a Ghostwriter

Hiring a ghostwriter is a big step. You are trusting them with a lot, and making a financial investment as well. Finding the right person is important, so here are 3 things to look for when you hire your new ghostwriter. 1. They do the writing themselves Having gone to all the trouble of carefully choosing a writer, you want to be sure they will actually be doing the work! Some big companies work with Read more…

How a book can help build your business

Did you know that publishing a book could be an amazing boost to your business? Whether your goal is to hit a new income level, to help as many people as possible or to make real change in the world, a book could be an important tool to help make your mission a reality. Build Authority Something strange happens when you publish a book. People suddenly start taking you more seriously than they did before. Read more…

How to work from home when you have children

It’s not always easy to work from home when you have children running around. The dream is that you get to spend all day with them, while still earning a living, but the reality might be very different. With fears over coronavirus spreading, many people are facing a few weeks with no childcare. So, as a former childcare expert who now runs a business at home with a toddler and a preschooler, here are my Read more…

The Childcare Conundrum

There’s a strange contradiction when you give up employment to set up a business of your own. You want to spend more time with your family, and yet you still have to do work at some point. Finding the right balance for your family can be a very tricky task. A Safe Pair of Hands If you’re lucky you might have family nearby, Grandparents who are happy to look after your little ones for a Read more…

Thursday

It’s Thursday. Again. How can it be Thursday again? I’m sure last Thursday was only a second ago. I distinctly remember feeling guilty because I didn’t have a blog post ready to publish. Surely that wasn’t a week ago? Maybe it was. I’ve eaten 3 whole packets of biscuits since then. And last weekend definitely wasn’t yesterday. Sod it. That means today is the day I’m meant to publish a blog post. I don’t have Read more…

8 Blog posts you need to write, and 1 you don’t

So, I’ve convinced you that blogging works and you’ve decided to give it a go, you’ve thought about keywords and decided on a topic. So far so good! The next thing to think about is what sort of post you want to write. I recommend including a mix of all the different styles, since they each serve a slightly different purpose and variety will keep your blog interesting as well as meeting different needs. Of Read more…