Hi, I’m Lorna.
I love living in the countryside with my little family, where most years I fail to grow very much veg, do a bit of knitting, make a few jars of chutney and maybe some bacon or cheese. As you’ll see writing hasn’t always been my profession, but it has always been a part of who I am.
Wonky handwriting and bad spelling
My Mum says that when I started school my teachers commented that I must have swallowed a dictionary, I guess I’ve always loved words! When I was five I wrote wobbly stories with wonky handwriting and bad spelling, until Father Christmas brought me a typewriter which improved the handwriting if not the spelling!
Of course everybody “knows” that you can’t make money as a writer, so I didn’t even consider it. Have you ever noticed that society likes everyone to fit the same mould? We’re meant to get a job and work for an employer, anything else makes people a bit uncomfortable.
I chose to work with young children, a career that I truly enjoyed for twenty years, but all the time I kept on writing. I’ll never forget the feeling the first time I sent off an article to a magazine and got a letter back with a cheque. I couldn’t believe it and sending the second one was terrifying, what if it had just been beginner’s luck and they rejected everything else? They didn’t of course, but you can doubt yourself even when you have proof that you’re actually quite good!
Over the years I wrote for parenting magazines and professional magazines, I was the resident parenting writer on websites, became a blogger for Huffington Post, wrote a book, ebooks and courses. Friends asked me to help them word job applications, leaflets and newsletters but it never occurred to me that I could write for a living.
A lesson in ethical marketing
When I first started work as a consultant I set up a website and a
I signed up for a few marketing courses and one “expert” recommended some tricks to get people engaging with posts. I tried them out and they worked but it didn’t feel right. Then I got a few negative comments accusing me of
Getting it right
The next morning I took a deep breath and changed my posts. I left that expert’s group, unsubscribed from her newsletter and unfollowed her on social media. Cutting all ties felt brilliant! It was like being released from a trap I hadn’t even realised I was in. The only problem was, what to do next.
That was when I started to study content marketing. What I do might take a little longer than a viral
Juggling, and dropping the balls
You know that feeling when your children ask for dinner and you think “but you just ate, how can it be time to cook again?” That’s how I sometimes felt about marketing. I’d only just written a blog post, how could it have been a whole week already? Now I had to think up a topic, research it, plan the post, write it, find pictures and upload it to my website, again. It just felt like a
The solution was there all along!
One day I found myself sitting at home in a room literally lined with bookcases. It suddenly struck me that a lot of those books were about writing. Every kind of book a writer might want or need, all there on my bookshelves. At the same
Making a difference
These days I get to use my years of training and experience to help other businesses. Every blog post or web page I write goes out into the world and helps my clients to reach the people who need them. I don’t want marketing to feel like a millstone round your neck, I can free you from that and let you do the things you do best.
Together we make a real difference, and that’s a ripple effect that I’m very proud to be part of.
If you’d like to find out how I can help you to change the world, just get in touch. I would love to hear from you.